How Blackwall Florist Handles Your Personal Data

Blackwall Florist Privacy Policy

Introduction

This Privacy Policy explains how Blackwall Florist collects, uses, and safeguards your personal information. We are committed to protecting your privacy and ensuring GDPR compliance for all customers who place orders from Blackwall and the surrounding districts.

Scope of This Policy

This policy applies to every customer who purchases products and places orders with Blackwall Florist, either in-store, over the phone, or via our website. It covers the collection, processing, and retention of data related to orders and enquiries from Blackwall and nearby areas.

What Data We Collect

When you place an order or make an enquiry, we may collect the following types of personal data:

Identification Data: Your name, billing address, and delivery address.
Contact Details: Your telephone number and (if provided) email address.
Order Information: Details of your purchase, message card instructions, and preferred delivery date.
Payment Details: Limited payment card information as necessary for transaction processing (card numbers are processed securely via payment service providers and are not stored by Blackwall Florist).
Recipient Details: Name, address, and telephone number of the recipient for delivery purposes.
Communication Records: Records of correspondence regarding your order, feedback, or customer service enquiries.
Technical Data: Information collected via cookies about how you use our website, such as device type, IP address, and browsing activity (when relevant).

Lawful Basis for Processing Your Data

Under the General Data Protection Regulation (GDPR), we must have a legal basis for processing your personal data. Blackwall Florist processes your information on the following bases:

Contract: We require personal data to fulfill our contract with you, including processing your order and arranging delivery.
Legitimate Interest: We may process your data for administrative, fraud prevention, and business improvement purposes, provided these interests do not override your rights.
Legal Obligation: In some cases, we may be required by law to retain certain information, such as transaction records for tax purposes.
Consent: Where you choose to receive marketing communications, we process your contact details based on your explicit consent. You can withdraw your consent at any time.

How We Use Your Personal Data

Blackwall Florist uses your personal data for the following purposes:

To process, fulfil, and deliver your flower orders.
To communicate with you regarding your purchase or enquiry.
To provide customer support and address feedback or complaints.
To improve our products, services, and customer experience.
To comply with legal and regulatory obligations.
With your consent, to send you occasional updates, promotions, or news about our florist services (you may opt out at any time).

Retention of Your Data

Your personal data will be retained only for as long as necessary for the purposes set out in this policy. Typically, we will keep order records and associated customer data for up to seven years, in line with legal and tax requirements. Where you have consented to receive marketing, your contact information will be kept until you opt out or withdraw your consent.

Data that is no longer required will be securely deleted or anonymised.

Data Processors and Sharing

Blackwall Florist engages carefully selected third parties (data processors) to help deliver our services, such as payment service providers, website hosting companies, and delivery partners. These processors are contractually bound to protect your data and only process it in accordance with our instructions.

We do not sell your information to third parties. Personal data is only shared externally where necessary—for example, to arrange order delivery or comply with legal obligations.

Some data may be stored or processed using cloud-based services; in these cases, we ensure that appropriate safeguards are in place in compliance with GDPR.

Your Data Protection Rights

Under GDPR, you have the following rights in relation to your personal data:

Right to Access: You can request a copy of the personal data we hold about you.
Right to Rectification: You can ask us to correct inaccurate or incomplete data.
Right to Erasure (Right to be Forgotten): You have the right to request deletion of your personal data in certain circumstances, unless we are legally required to retain it.
Right to Restrict Processing: You can ask us to suspend processing of your data in specific situations.
Right to Object: You may object to the processing of your data where we are relying on legitimate interests or direct marketing.
Right to Data Portability: You can request your data in a commonly used electronic format, allowing you to transfer it elsewhere.
Right to Withdraw Consent: If processing is based upon consent, you can withdraw it at any time.
Right to Lodge a Complaint: You also have the right to complain to the appropriate data protection authority if you believe your rights have been infringed.

Data Security

We implement suitable technical and organisational measures to protect your data from unauthorised access, loss, misuse, or disclosure. Access to your personal data is limited to staff and partners who require it for legitimate business purposes.

Changes to This Privacy Policy

We may periodically update this policy to reflect changes in our practices or legal requirements. Any updates will be posted here with a revised effective date. We encourage all customers in Blackwall and surrounding districts to review this policy regularly.

How to Contact Us

If you have any questions about this Privacy Policy or your personal data, please contact us using the methods provided on our website or in our store. We are committed to protecting your privacy and upholding your data rights.